Post by account_disabled on Dec 6, 2023 5:05:03 GMT
After analyzing data from Google Analytics and hotjar, and conducting surveys with users, it turns out that their biggest problem is the lack of availability of the selected goods – which they find out only in the shopping cart, wanting to finalize the product order. The project will, of course, require more extensive analysis, r
esearch together with changes to the functionality B2B Email List of the interface. It is easy to deduce that here the factor measuring success after implementation will be a decrease in the number of shopping cart abandonments and an increase in conversions on the site (people visiting the site vs. people making a purchase). Here, we have a clearly defined problem – both from a business and user perspective, we have a goal and established measures of success. Just doing the research in the right way is not enough, of course – their analysis and results must translate into the final interface design. Therefore, during the case study, we pay close attention to whether the design meets the needs of users and solves the design problem. A design that is good in terms of UX is also, of course, a design that will meet the requirements set by Nielsen’s usability heuristics.
We have already described them in detail in the separate article. Heuristics are universal principles that are a basic technique for analyzing interfaces for usability. By following, the designer will fully optimize both the appearance and performance of the site. Of course, conducting comprehensive research, as well as nurturing and developing UX to a high level, requires a lot of money as well as time, as well as an experienced team of UX and UI specialists, developers, analysts and executives. Not surprisingly, very good UX can be boasted by large, international technology companies – such as Google and Apple.
esearch together with changes to the functionality B2B Email List of the interface. It is easy to deduce that here the factor measuring success after implementation will be a decrease in the number of shopping cart abandonments and an increase in conversions on the site (people visiting the site vs. people making a purchase). Here, we have a clearly defined problem – both from a business and user perspective, we have a goal and established measures of success. Just doing the research in the right way is not enough, of course – their analysis and results must translate into the final interface design. Therefore, during the case study, we pay close attention to whether the design meets the needs of users and solves the design problem. A design that is good in terms of UX is also, of course, a design that will meet the requirements set by Nielsen’s usability heuristics.
We have already described them in detail in the separate article. Heuristics are universal principles that are a basic technique for analyzing interfaces for usability. By following, the designer will fully optimize both the appearance and performance of the site. Of course, conducting comprehensive research, as well as nurturing and developing UX to a high level, requires a lot of money as well as time, as well as an experienced team of UX and UI specialists, developers, analysts and executives. Not surprisingly, very good UX can be boasted by large, international technology companies – such as Google and Apple.