Post by womobid820 on Nov 25, 2023 10:47:21 GMT
Today I have a brand new exclusive, and I'll start by thanking the TalkWalker team for involving me.
All those who work in digital PR and managing the web reputation of people and companies need to constantly monitor conversations regarding the customer (or themselves with a view to managing their personal branding ) . This type of monitoring could be carried out, until yesterday, for free by going around the seven churches , that is, by setting Google alerts and searching for keywords in the search engines of the various social networks (in which some cases, such as Facebook, do not good results are obtained). Professional social media managers have always taken advantage of paid monitoring tools that allow them to collect all conversations from: blogs, forums, social networks, newspapers, etc. in a single tool. in a convenient interface in which everything is managed quickly and on the basis of sentiment (even if unreliable in my opinion) , influence and reach of the audience to which the person entering the conversation speaks, in order to manage it with the necessary priority.
Until yesterday, I repeat, these platforms had an exorbitant cost for small companies and professionals who intended to use them, but today a real revolution is underway. The company that produces the TalkWalker monitoring system, which I also previously talked about here , has allowed everyone to use its tool for free.
With TalkWalker Social Search you have a tool that scans all the main media with a coverage of 180 countries , analyzes and compares reputation and conversations in real time and is easy to use with normal Boolean operators in 10 seconds. The only limitations compared to the paid product are the absence of alerts, reporting, multi-user management, only 7 days of monitoring and some other conveniences in regulating queries.
You can have a lot of fun with this tool, for example I discovered that in the Italian language the word “ skande ” generates many more conversations than “ mastercard ”, even if the latter has Cell Phone Numbers List greater propagation as it can count on high-level media coverage .
talkwalker reachUltimately, I am proud to announce this gift that will make everyone who wants to get into online conversation monitoring, with a 100% professional tool, become confident. From now on, small companies and professionals will be able to keep track of everything that is said about them and carry out market research at no cost. A real revolution!
The new digital technologies combined with the complex economic transformation underway have made the hedonistic vision of the 80s inadequate in favor of a new age of communication, in which value elements create suggestions and reassure customers.
I will often return to this point in the future, from now on my professional path will be more focused on the application and harmonization with the conversation between human beings. We have many technological tools available today and little knowledge on how to use them in a holistic approach in which narration is the fundamental part. It is my opinion that in addition to talking about the product, we must talk about those who use it, how it has changed their lives and their ambitions. Selling today means telling the customer's life and his needs.
Evangelists or salesmen?
Guy Kawasaki explains the difference well:
A salesperson has their own interests at heart: commissions, percentages, the rush to close the deal. An evangelist has the other person as his first concern: “Try this, because it will help you.” Remember this difference and you will find yourself on the right path.
The sale must not arise from the anxiety of the numerical result but from the anxiety of having a good product that helps those who purchase it. We communicate by example, not by proclamations!
All those who work in digital PR and managing the web reputation of people and companies need to constantly monitor conversations regarding the customer (or themselves with a view to managing their personal branding ) . This type of monitoring could be carried out, until yesterday, for free by going around the seven churches , that is, by setting Google alerts and searching for keywords in the search engines of the various social networks (in which some cases, such as Facebook, do not good results are obtained). Professional social media managers have always taken advantage of paid monitoring tools that allow them to collect all conversations from: blogs, forums, social networks, newspapers, etc. in a single tool. in a convenient interface in which everything is managed quickly and on the basis of sentiment (even if unreliable in my opinion) , influence and reach of the audience to which the person entering the conversation speaks, in order to manage it with the necessary priority.
Until yesterday, I repeat, these platforms had an exorbitant cost for small companies and professionals who intended to use them, but today a real revolution is underway. The company that produces the TalkWalker monitoring system, which I also previously talked about here , has allowed everyone to use its tool for free.
With TalkWalker Social Search you have a tool that scans all the main media with a coverage of 180 countries , analyzes and compares reputation and conversations in real time and is easy to use with normal Boolean operators in 10 seconds. The only limitations compared to the paid product are the absence of alerts, reporting, multi-user management, only 7 days of monitoring and some other conveniences in regulating queries.
You can have a lot of fun with this tool, for example I discovered that in the Italian language the word “ skande ” generates many more conversations than “ mastercard ”, even if the latter has Cell Phone Numbers List greater propagation as it can count on high-level media coverage .
talkwalker reachUltimately, I am proud to announce this gift that will make everyone who wants to get into online conversation monitoring, with a 100% professional tool, become confident. From now on, small companies and professionals will be able to keep track of everything that is said about them and carry out market research at no cost. A real revolution!
The new digital technologies combined with the complex economic transformation underway have made the hedonistic vision of the 80s inadequate in favor of a new age of communication, in which value elements create suggestions and reassure customers.
I will often return to this point in the future, from now on my professional path will be more focused on the application and harmonization with the conversation between human beings. We have many technological tools available today and little knowledge on how to use them in a holistic approach in which narration is the fundamental part. It is my opinion that in addition to talking about the product, we must talk about those who use it, how it has changed their lives and their ambitions. Selling today means telling the customer's life and his needs.
Evangelists or salesmen?
Guy Kawasaki explains the difference well:
A salesperson has their own interests at heart: commissions, percentages, the rush to close the deal. An evangelist has the other person as his first concern: “Try this, because it will help you.” Remember this difference and you will find yourself on the right path.
The sale must not arise from the anxiety of the numerical result but from the anxiety of having a good product that helps those who purchase it. We communicate by example, not by proclamations!