Post by account_disabled on Mar 10, 2024 11:13:21 GMT
The use of influencers for marketing activities is growing enormously, but they are not always explicitly stated in posts. At Buzzoole we carried out research to understand how much the transparency hashtags, recommended by the IAP Digital Chart, were used in 2018. Analyzing the conversations in English on Instagram containing the hashtag #AD alone, we discover that there were over 2.6 million, coming from over 364,000 accounts, for a total of 2.9 billion interactions post influencer marketing 2018 Instead, the posts in Italian containing the transparency hashtags in 2018 were 190,000 (+235% from January to December) .
Produced by approximately 42,000 accounts and with Canada Phone Number over 200 million interactions. 66% of the posts come from Instagram, 27% from Twitter and 7% from Facebook (an underestimated figure given that the social network does not allow precise measurements for privacy reasons). The impressive fact is that approximately 99% of interactions took place on Instagram . A sign that this platform has become the most attractive place to carry out Influencer Marketing activities. hashtag ad by source The industry most attentive to transparency is fashion (clothing and footwear, including sports) with 29% of posts, followed by beauty (cosmetics and perfumes) with 20.8%, accessories (bags, jewellery) with 13.4% and food/drink with 13.2%. influencer marketing transparent sectors 2018 In short, there are signs of improvement even if there is still a lot of work to be done. transparency in influencer marketing 2018 buzzoole It is impossible to precisely draw .
The weight of the hidden actions, but there are still many companies and influencers who prefer to hide these marketing activities thinking that in this way the message appears more genuine. I believe, however, that the credibility and effectiveness of this lever comes from building a transparent relationship with one's public. If you want to know more, I recommend you download the free report " Transparency in Influencer Marketing ". Similar Posts: how to measure influencer marketingHow to measure the impact of influencer marketing.
Produced by approximately 42,000 accounts and with Canada Phone Number over 200 million interactions. 66% of the posts come from Instagram, 27% from Twitter and 7% from Facebook (an underestimated figure given that the social network does not allow precise measurements for privacy reasons). The impressive fact is that approximately 99% of interactions took place on Instagram . A sign that this platform has become the most attractive place to carry out Influencer Marketing activities. hashtag ad by source The industry most attentive to transparency is fashion (clothing and footwear, including sports) with 29% of posts, followed by beauty (cosmetics and perfumes) with 20.8%, accessories (bags, jewellery) with 13.4% and food/drink with 13.2%. influencer marketing transparent sectors 2018 In short, there are signs of improvement even if there is still a lot of work to be done. transparency in influencer marketing 2018 buzzoole It is impossible to precisely draw .
The weight of the hidden actions, but there are still many companies and influencers who prefer to hide these marketing activities thinking that in this way the message appears more genuine. I believe, however, that the credibility and effectiveness of this lever comes from building a transparent relationship with one's public. If you want to know more, I recommend you download the free report " Transparency in Influencer Marketing ". Similar Posts: how to measure influencer marketingHow to measure the impact of influencer marketing.